Finding a place in a new industry. Placeable is an analytics business, using location data to help brands grow. They came to 104 West Partners with the goal of targeting influencers and customers to grow its restaurant service line.
104 West Partners conducted original research on how a restaurant can be relevant in a local community, and created a Placeable report on the data, complete with infographics, that was unique to the space and had immediate value to major restaurant players. We then targeted restaurant trades and found placement in Fast Casual, Restaurant Hospitality, Hospitality Technology, QSR, Retail Wire, and Chain Store Age, among others.
The report generated bylined articles to increase reach, was used to develop white papers that fueled lead generation, and was a core element in speaking engagements, analyst briefings, social content, and additional materials to support the efforts of the sales and marketing team. This effort helped Placeable expand in this new vertical, and proved that the restaurant business is hungry for new data.