Opportunities Presented During My Internship

This is the second of a three part series by Marney Hatch, Account Coordinator at 104 West.

Lessons I Learned During My Internship at 104 West

This is the first of a three part series written by Marney Hatch, Account Coordinator at 104 West.

Are you misusing social media?

Even though social media has been around for many years, marketers and businesses still continue to struggle with it. Social media marketing can be a huge help when building your brand, but only if it is being used correctly. Mashable gives great insight on the 15 ways marketers commonly misuse social media.

How to Rock at Startup PR

For entrepreneurs, getting their startup known by the public can be extremely difficult at the beginning. Introducing a company in the correct way is crucial when it comes to its success. By putting an emphasis on their company's PR from the beginning, they can get people excited about their brand. VentureBeat puts together some great tips to help entrepreneurs hit their startup's PR out of the park.

104 West Hits the Mountains for 2015 Agency Summit

Imagine being wrapped in sunshine and surrounded by white-capped mountains and crisp air - so refreshing that it takes your breath away (in a good way). The 104 West team temporarily elevated their location from 5,280 feet in Denver to 9,000 feet in Winter Park for their 2015 Agency Summit where we reflected on 2014 and developed strategic focus for 2015, while Patrick led us on a few fun, introspective team-building exercises.

Teamwork: noun team - work \ˈtēm-ˌwərk\

Why Brands are Excited About Instagram's New Video Loop

Instagram's new recurring loop video is making brands very excited. The repeating video look is giving brands a new and creative angle to advertising. Gap has created a new micro-show on instagram that has been successful, and other brands are mimicking their approach.

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Online Sports Viewing is Bright for Fans and Marketers

Television is no longer the dominant medium for sports consumption around the world. Audiences are choosing to use their phones, tablets and online streaming to watch sports with flexibility they cannot get from cable companies. Because of this, sports networks will allow you to stream their channels for a small cost on the new emerging web-TV services.

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Brands That Didn't Advertise in the Super Bowl

Many b-to-b advertisers opted out on advertising in the Super Bowl this year and instead relied on social media, partnerships and other ads to raise awareness of their brands. This article discusses why brands like GE, Monster.com and Visa took this different approach and how they benefitted from not advertising in the Super Bowl this year.

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PR Guide to Newsjacking

Newsjacking is the creation of uniquely crafted takes on current events in order to make readers visit a company's website to get more information. This article gives great insight on PR professional's complete guide to newsjacking, and why it works.

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Marketers Will Spend More on Social Media Ads in 2015

Salesforce put together a survey of 5,000 marketers at the end of their budgets for 2015, and found that 70% of them plan to increase social media advertising. Sixty-seven percent of companies will also spend more on mobile data tracking, while 66 percent will spend more on branded mobile apps.