Understanding the communications landscape has helped us develop programs beyond traditional public relations. We’ve created a proprietary methodology, Content Delivery Optimization (CDO), that focuses on original content development. This comprehensive communications program ties public relations, marketing, social media and lead generation together.
It is almost hackneyed these days to lament the changes in contemporary newsrooms. Anyone working in PR, journalism or watching the news is witnessing a battle between traditional media and direct, social media. The President of the United States is on Twitter every morning and provides an ongoing case study in the efficacy of social media as a communication channel.