Content and Media: The Growing Debate and Divide
104 West Tech Trends & Predictions for 2017

From new “smart” gadgets to initial predictions for the tech industry, the team at 104 West has some thoughts and ideas for what’s coming in 2017.

104 West Client Survey Spotlight

From survey reports to infographics to content programs, the 104 West team has been on a roll for the past few months. The survey reports and the unique audience insights that they deliver are a key part of our content-driven communications strategy. As we approach the end of the year, we thought we’d take a quick moment to pause and share some of our incredible client projects and survey results. Here are a few snippets from some of our recent client survey reports.

Fall Spotlight

104 West is on a roll this year and we are ending 2016 strong. From new employees, a new office set up, to new clients, big changes have happened this year. What hasn’t changed is our ability to secure top-tier media placements for our incredible clients. Featured in Fast Company, Forbes, Huffington Post, and USA Today to name a few, our clients have been highlighted in publications across a variety of industries week after week. Almost all of these came out of contextual content that we helped our clients create with the goal of inserting them into a broader conversation happening in the media and their industry. Check out a few of our favorite placements below.  

Here’s to finishing 2016 stronger than ever!

News Consumption: From Independent to Incidental
Long gone are the days of independent discovery of news and information. Well, there’s a few holdouts that value getting a hard copy of the newspaper every morning or a monthly magazine in the mail. For many, though, that may be more ritual than truly efficient news consumption. 
 
Most news discovery and consumption today comes from online sharing, and the latest research from the Pew Research Center demonstrates how much this trend is increasing:
104 West Moving Full Steam Ahead in 2016

We’re thrilled to announce some exciting agency news as we continue planning for growth and success in the year ahead. From additions to our agency leadership to emerging services, our expanding client roster to admirable industry recognition, we couldn’t be more excited for what has already happened this year and what lies ahead for our team and our clients in 2016. Get an update on what’s new with our team, our agency and our clients.

104 West Takes on Winter Park for the 2016 Agency Retreat
Change, for lack of a better word, is Good

This week we launch a new website that reflects our evolving mission and the markets evolving need.

Tips from the Source: Local Reporters Share How to Attract Their Attention

This blog post is authored by Lisa Atufunwa, Account Coordinator at 104 West.

Public Relations Society of America (PRSA) offers a variety of professional development and networking opportunities - designed to connect the local PR community while offering skills to boost your client relationships.

It's An Honor...

From the Desk of Patrick Ward...

Over the weekend, another list appeared, this one compiling the Top 100 Tech PR Executives in the World. I was included on the list.

It is both an honor, and yet somewhat inappropriate.

It is an honor because I know and respect so many people on this list. Some are friends of mine. Some are former colleagues. All deserve to be on this list. To be included with these great practitioners was a surprise. To be thought of as their peer is humbling.