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Industry Perspective

Are you misusing social media?

Even though social media has been around for many years, marketers and businesses still continue to struggle with it. Social media marketing can be a huge help when building your brand, but only if it is being used correctly. Mashable gives great insight on the 15 ways marketers commonly misuse social media.

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How to Rock at Startup PR

For entrepreneurs, getting their startup known by the public can be extremely difficult at the beginning. Introducing a company in the correct way is crucial when it comes to its success. By putting an emphasis on their company’s PR from the beginning, they can get people excited about their brand. VentureBeat puts together some great tips to help entrepreneurs hit their startup’s PR out of the park.

 

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Why Brands are Excited About Instagram's New Video Loop

Instagram’s new recurring loop video is making brands very excited. The repeating video look is giving brands a new and creative angle to advertising. Gap has created a new micro-show on instagram that has been successful, and other brands are mimicking their approach.

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104 West Perspective

104 West Hits the Mountains for 2015 Agency Summit

Imagine being wrapped in sunshine and surrounded by white-capped mountains and crisp air - so refreshing that it takes your breath away (in a good way). The 104 West team temporarily elevated their location from 5,280 feet in Denver to 9,000 feet in Winter Park for their 2015 Agency Summit where we reflected on 2014 and developed strategic focus for 2015, while Patrick led us on a few fun, introspective team-building exercises.

Teamwork: noun team·work \ˈtēm-ˌwərk\

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An Agency for Startups…

From the Desk of Patrick Ward

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Breathe.... Breathe... Breathe....

From the Desk of Patrick Ward

This year has started with a whirlwind for 104 West.

Since January 1, we have won assignments from:

TrackVia, a Denver-based provider of software platforms for Citizen Developers, those internal non-IT business managers who want to build proprietary applications to overcome deficiencies in packaged software.

If You Can Company, the San Mateo, Calif., venture from gaming pioneer Trip Hawkins that is using gameplay to teach children about social and emotional learning.

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