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Industry Perspective

Marketers Will Spend More on Social Media Ads in 2015

Salesforce put together a survey of 5,000 marketers at the end of their budgets for 2015, and found that 70% of them plan to increase social media advertising. Sixty-seven percent of companies will also spend more on mobile data tracking, while 66 percent will spend more on branded mobile apps.

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How to Empower Your Client

As a PR professional, your role is to not only deliver desired results, but to also build long-lasting relationships with your clients. Strong client relationships can be the reason your clients stay with you even after their campaign has run its course.
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SEO Tips to Help Your Content Stand Out

Creating digital content that represents your company is only half the battle when it comes to making your digital content stand out from your competition. Making it so people can find your content is the challenging part. The best way to do this is through search engine optimization (SEO). How do you make your content stand out in a google search over other content? Read more.

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104 West Perspective

An Agency for Startups…

From the Desk of Patrick Ward

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Breathe.... Breathe... Breathe....

From the Desk of Patrick Ward

This year has started with a whirlwind for 104 West.

Since January 1, we have won assignments from:

TrackVia, a Denver-based provider of software platforms for Citizen Developers, those internal non-IT business managers who want to build proprietary applications to overcome deficiencies in packaged software.

If You Can Company, the San Mateo, Calif., venture from gaming pioneer Trip Hawkins that is using gameplay to teach children about social and emotional learning.

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The Internet of Things, CES and the Conscious Home

From the Desk of Patrick Ward…
 
Just when we thought CES had overdone the Internet of Things meme, Google goes and buys Nest for a mere $3.2 billion. Ho-hum…
 

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