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Industry Perspective

Why Brands are Excited About Instagram's New Video Loop

Instagram’s new recurring loop video is making brands very excited. The repeating video look is giving brands a new and creative angle to advertising. Gap has created a new micro-show on instagram that has been successful, and other brands are mimicking their approach.

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Online Sports Viewing is Bright for Fans and Marketers

Television is no longer the dominant medium for sports consumption around the world. Audiences are choosing to use their phones, tablets and online streaming to watch sports with flexibility they cannot get from  cable companies. Because of this, sports networks will allow you to stream their channels for a small cost on the new emerging web-TV services. 

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Brands That Didn’t Advertise in the Super Bowl

Many b-to-b advertisers opted out on advertising in the Super Bowl this year and instead relied on social media, partnerships and other ads to raise awareness of their brands. This article discusses why brands like GE, Monster.com and Visa took this different approach and how they benefitted from not advertising in the Super Bowl this year.

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104 West Perspective

104 West Hits the Mountains for 2015 Agency Summit

Imagine being wrapped in sunshine and surrounded by white-capped mountains and crisp air - so refreshing that it takes your breath away (in a good way). The 104 West team temporarily elevated their location from 5,280 feet in Denver to 9,000 feet in Winter Park for their 2015 Agency Summit where we reflected on 2014 and developed strategic focus for 2015, while Patrick led us on a few fun, introspective team-building exercises.

Teamwork: noun team·work \ˈtēm-ˌwərk\

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An Agency for Startups…

From the Desk of Patrick Ward

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Breathe.... Breathe... Breathe....

From the Desk of Patrick Ward

This year has started with a whirlwind for 104 West.

Since January 1, we have won assignments from:

TrackVia, a Denver-based provider of software platforms for Citizen Developers, those internal non-IT business managers who want to build proprietary applications to overcome deficiencies in packaged software.

If You Can Company, the San Mateo, Calif., venture from gaming pioneer Trip Hawkins that is using gameplay to teach children about social and emotional learning.

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